We provide strategic consultancy services in innovation and marketing, specialising in brand and product strategy, strategic innovation and detection/creation/activation of market and consumer trends.
We believe that strategy and innovation offer a tangible competitive advantage when they represent, contribute to, question, integrate, respond to, define and/or align themselves with cultural, social and aesthetic changes that have a real influence on consumers and their surroundings.
HOW WE DO IT
We actively cultivate constant, flexible and immediate access to business intelligence so we can stay up to date with the current context and connect with consumers.
We are a team of 10 people with a multi-disciplinary approach, including skills in strategic consultancy, editing, the creative industry and product management.
EXPERTS, PROFESSIONALS AND ACADEMICS
We connect to various networks of experts, editors and academics, with their specialisations helping to enrich our work.
DRAWING INSPIRATION FROM THE CONSUMER
Since 2009, we have had an advanced consumer panel that supports us throughout the innovative and strategic work we do.
We enjoy access to the spaces where the wider market is constantly defined and analysed: Libraries, Research Centres, Universities, etc.
We place an emphasis on the inspiration provided by cities to establish our working centres.
COOLHUNTING AND RESEARCHING TRENDS
We started with coolhunting and trend research work for clients such as Unibail Rodamco, P&G and the MACBA museum in Barcelona.
BRAND INSPIRATION AND STRATEGY
Since 2009, we have supplied brand inspiration and strategy services for a range of clients, including Mahou-San Miguel, Puig, Nestlé, Telefónica, Repsol, Benetton and Desigual.
In 2012 we started to work on innovation projects for clients such as Calidad Pascual, Maxxium, Danone, Solán de Cabras and Mahou San Miguel, amongst others.