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Catch of the week

Summer Edition 3/5: Five works of art

08/06/2021| Daniel Córdoba-Mendiola| 10 min

Summer puts the need that we assign to many of our brands to the forefront: unwind. We take a break (do a KitKat) for a few weeks – which is what we all aspire to: to see our product lending its name to a consumption moment, we disconnect from everything and, if you are a member of The Catch, take advantage of it to recharge the inspirational batteries.

Here is The Catch: Summer Edition, a series of five entries in which we will recommend a variety of content to feed your curiosity over the summer.

Rest, enjoy, explore. Happy summer!


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Why these works of art?

We don’t want to go through experts or art critics, so this week’s recommendations are made using only the criteria of inspiration. We have selected five works of art that are helpful when it comes to understanding the world around us, arousing curiosity and empathy towards groups and cultures that we have never stopped to appreciate in detail and that perhaps appear in our objectives and studies.

The audiovisuals by Emin and Dijkstra have an enormous capacity to capture you from what they explain, who they talk about and how they choose to do it. Whether explaining their past or displaying key moments in the development of the personality in an apparent way, both artists capture and inspire masterfully.

The same applies to the Goldin and Murakami pieces, which challenge us to approach groups and cultures differently and with a very high dose of rawness expressed, each in a completely different way, and making use of media and narratives beyond the usual.

Finally, as for Hirst’s piece, it is better not to give anything away and let it surprise you by itself.


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