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We believe that inspiration is part of the strategy. Without inspiration, there is no strategy, and you cannot have a good strategy without well-selected and analysed inspiration.

The Catch analyses and shares what is behind strategic decisions taken by brands and companies, to help you take decisions.

Ex Libris

Future Luxe, by Erwan Rambourg

Catch of the week

Challenger brands: from saying to doing

Contemporary partnerships as a central generator of equity and business

The building of the value of brands and food and drink companies enters the home

Responding to a universal emotion, the key to making brands relevant to people

Brand cooperation: a contemporary approach

Purpose without commitment has no value

Summer Edition 5/5: Cinco documentales

Summer Edition 4/5: Five narrative/conceptual albums

Summer Edition 3/5: Five works of art

Summer Edition 2/5: Five books

Summer Homework 1/5: Five movie credit titles

Donuts Now: Want to diversify your business?

Is made-to-order a strategy that can respond to the challenges facing consumer products today?

The Catch by The Hunter
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