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Strategic Inspiration
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We believe that inspiration is part of the strategy. Without inspiration, there is no strategy, and you cannot have a good strategy without well-selected and analysed inspiration.

The Catch analyses and shares what is behind strategic decisions taken by brands and companies, to help you take decisions.


Ex Libris

Future Luxe, by Erwan Rambourg

Catch of the week

Purpose without commitment has no value

K-Pop: How to manage personal brands?

KLF: Can you be reborn on streaming?

Plant-based London: Defining the contemporary plant-based experience

ChopValue: Do you want lifestyle or merchandising?

The Hollywood Reporter

‘The Death of Expertise’, by Tom Nichols

Thermomix: Who’s knocking on your door today?

LOEWE: Where are you from?

Headspace: Corporate meditation?

RuPaul’s Drag Race: Aren’t you watching it?

Paris perfume: future of the motivations and needs of the category

GucciFest film festival: brand activism disguised as entertainment?



The Catch by The Hunter
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