Flâneur
Paris perfume: future of the motivations and needs of the category
12/23/2020|
Daniel Córdoba-Mendiola|
2 mins
Selection of spaces in Paris that helps us to understand how brands that have traditionally led discourses of seduction are contemporising the motivations and needs of the category from retail, experience, packaging, activation and product truth.
Dedicated to our friends, colleagues and clients in Paris. Our route for proving that the perfume shop (pioneer and absolute leader in declining all possible vectors behind seduction) is embracing new truths and experiences.
Mapa
The Catch by The Hunter
This article comes from The Catch, The Hunter's strategic inspiration tank. Register with The Catch to access and receive all its content.
Subscribe now
I'm interested in for my brand
If you would like to know how 15 years of research and mapping enable us to make strategic recommendations that are innovative and relevant, write to us and we'll get In touch for a chat.
Tell me more
