The Hollywood Reporter
What sectors it covers:
E&M (entertainment and media)
Why to read it:
The Hollywood Reporter is the entertainment bible. Alongside Variety, it is the go-to media outlet for current events in cinema, TV and streaming. It also looks at music and theatre, although the world of audiovisual media is the reason we selected it.
At The Hunter we consider it a benchmark media outlet because it concisely covers changes in consumer habits through the reality of the brands, companies and creators that define the audiovisual landscape.
The Hollywood Reporter has privileged access to companies and creators alike. Its articles are used as a source for mainstream media, which means it is not unusual for something we read here to appear a few hours later in our main press headlines.
How often to read it:
Once a week should be enough, although it’s a good idea to comb through all the contents published over the course of the week. The content is organized by category (TV, film, etc.) but there is so much crossover between them that it’s worth reading all of it.
How long to spend on it:
Running over the content and focusing on the more inspiring items should not take us more than 20 minutes a week.
How to read it:
The Hollywood Reporter inspires strategy through 5 main principles:
- In-depth reports: regular reports (usually a couple of times a week) are released detailing aspects of the industry’s current affairs in a very in-depth and unique way. They help understand which chains, contents and platforms are leading the way in terms of innovation and communication.
- Viewer data: the site regularly publishes viewership data for films, TV and streaming. It analyses them and presents them in a way that makes it much easier to draw conclusions that we can then use to make our media and subscription choices.
- Major trends and global changes: Occasionally, it publishes details of major trends in the sector worldwide. In this case, it is particularly relevant to see how sectors outside of our own share consumer concerns and how they resolve them (not so much the end result, but rather the decisions and paths taken).
- Difference between creators and corporations: The Hollywood Reporter makes a conscious effort to distinguish between news from the sector and creative vision. As a media outlet that is primarily concerned with the economy of the sector, it is very respectful of creators. It is very interesting to see how we can help value the work of our creative agencies and partners.
- Insider stories: like every sector, entertainment is considered special and unique. That’s why it’s particularly key to know what lingo is being used and how market and consumer behaviours are being analysed. A lot can be learned from someone who believes their problems are unique in the world.
