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Catch of the week

Summer Edition 2/5: Five books

07/30/2021| Daniel Córdoba-Mendiola| 10 min

Summer puts the need that we assign to many of our brands to the forefront: unwind. We take a break (do a KitKat) for a few weeks – which is what we all aspire to: to see our product lending its name to a consumption moment, we disconnect from everything and, if you are a member of The Catch, take advantage of it to recharge the inspirational batteries.

Here is The Catch: Summer Edition, a series of five entries in which we will recommend a variety of content to feed your curiosity over the summer.

Rest, enjoy, explore. Happy summer!


Why these essays?

Since we started The Catch, we have wanted to recommend texts that inspire our strategy. In fact, these entries are among the most visited content. For the summer, we have selected five essays that amplify any summer break.

These are texts that tell us about the truth of the product in a unique, subjective way, putting passion and dedication into it. They raise the excellence in the sector they discuss using resources that give new dimensions and emotional depth to ceramics, cooking, perfume, architecture and gardening. They help us see that the intrinsic side of our product, far from being boring or technical, can acquire the same importance as the most emotional and lifestyle extrinsic narratives.

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*Insight, references and what to pay attention to, strategic perspective, where and how implement it, how innovative is it, who is using it already, other things to keep in mind, how to get a clearer idea and how to share it with your network.

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