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The building of the value of brands and food and drink companies enters the home

01/13/2022| Juan Ibañez| 2 min

What is the tension?

We are used to thinking that creating value for most food and drink categories occurs in environments and experiences outside the home. But this isn’t the case. The addition of factors derived from the pandemic has redefined the role of our home into building value for brands and companies.

This new reality invites you to discover different business opportunities for brands that know how to understand in depth what is happening inside homes, what the new needs are, how the dividing line between OOH (out of home) and AH (at home) are becoming blurred, and how it can be relevant and differential by resolving this new economic tension.

Similarly, the OOH world faces the enormous challenge of ensuring that it is capable of being relevant and of finding opportunities to develop its value proposition in proposals that cannot be replicated or improved at home. It has never been more important for brands to find the levers necessary for consumers to leave the home and spend.

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